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More info at WHO web site 1. TRUST is the goal -- Each communication builds or erodes trust 2. TRANSPARENCY is the tool 3. Announce EARLY -- Even with incomplete information, to control rumor and establish leadership 4. LISTEN to the public and respond -- Build messages to show you are listening to the public's concerns, even when those concerns seem unreasonable 5. PLAN your communications for the extreme demands of an outbreak | 
Disaster Response:
Mayon Volcano Mudflow
CHD Bicol, Albay Province
December 2005 |
Synergy is exciting . . .
It's phenomenal what openness and communication can produce. The possibilities of truly significant gain, of significant improvement are so real that it's worth the risk such openness entails.
--Stephen R. Covey (Habit 6: SYNERGIZE)
